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Back for the First Time

Artist: Ludacris
If you're looking for that typical "bounce baby bounce" Southern flair, then Ludacris's debut is not for you. Instead of working from the usual template, Def Jam South's first man out enlists the likes of hit-makers Jermaine Dupri, Organized Noize, Timbaland and the Neptunes (along with himself) to give the listener an album with a variety of contrasting styles and musical feels. There are the hard-hitting keys and snares on "U Got a Problem," a streetwise freestyle track with more than enough boom for the beat junkies and plenty of lyrics for hip-hop purists. Then a cut or two later, there's the radio-favored "What's Your Fantasy," with its eerie keyboards and pattering drums. UGK, Foxy Brown, and Pastor Troy all stop by to lend a lyrical hand, but Ludacris is the star on this record. He's got a lyrical style and charisma that transcends coastal allegiances. No gimmicks. Funny skits. Moving music. --Kenji Jasper

List Price: ~~$18.98~~	Our Price: $7.56

Chicken -N- Beer

Artist: Ludacris

List Price: ~~$12.98~~	Our Price: $9.54

Preview

Artist: Ludacris;DJ Drama
Recently added to Georgia s Music Hall of Fame, Ludacris is set to make history as a legend in the rap game. Bling-Blingin with all of his albums having gone platinum, he continues to deliver hot hits to the streets. Finally teaming up with DJ Drama, a legend in his own rite; they bring us this special edition of Gangsta Grillz, 'The Preview.' Special guests include: I-20, Willy Northpole, Block Xchange, Lil Fate, and Willie Da Kid. Like the title 'The Preview' indicates, it is bangin with hits and just a sign of more great things to come!

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Chicken N Beer

Artist: Ludacris
Ludacris--2, Bill O'Reilly--1. The dis is mightier than the sword, and Ludacris wastes no time berating Fox News pundit Bill O'Reilly (O’Reilly enticed Pepsi to cut Ludacris off their payroll citing his lyrical irresponsibility). On "Blow It Out," he taunts his conservative right-winged adversary with lines like, "…I’ma start my own beverage/it will calm your nerves/Pepsi, The New Generation/Blow it out ya ass." Likewise, on "Hoes In My Room," a slick souled-out collabo with Snoop, he wonders aloud who could have possibly let all of these revolting groupies into his room, post-concert. O’Reilly, who else? To Ludacris’ credit, his third album is more sonically fluid and versatile than Word of Mouf. From the hypnotic first single "Stand Up" to the classy "Diamond in the Back" (yeah, we’ll forgive him this time for utilizing that vastly overused William Devaughn sample) large chunks of the album are highly listenable…subject matter notwithstanding. By the second half of the album he goes full-on debauchery, flipping bushels of potty-mouthed rhymes in poor taste; "Teamwork" is his audio rendition of what a ménage a trois might feel and sound like, while on ...

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The Red Light District

Artist: Ludacris
Think what you want about Ludacris, but no one can deny that he is hip-hop's king of choruses. Luda's hooks are big, brassy, and loud; they're tailor-made for club crowds and radio programmers. Some songs, like "Get Back," practically sound like one long hook, every line a potential anthem. At times, it's easy to forget that Ludacris knows how to rhyme too. His taffy-pull verbal style isn't as lyrically intricate as Nas's (who appears on "Virgo") and can't match Trick Daddy's thuggish bravado ("Hopeless"), but few other rappers exude his level of charisma. On "Number One Spot," Luda acts like he's strong-arming his way to the top, but it's really charm that propels the charge. Even on a song like "Two Miles an Hour," dedicated to "those who spend more on their car than their relationship," he's more clever than clownish in selling the concept. Red Light District has its share of filler, but, track for track, Ludacris still delivers satisfaction. --Oliver Wang

List Price: ~~$13.98~~	Our Price: $6.99

Word of Mouf

Artist: Ludacris
BONUS DVD (PAL)

List Price: ~~$13.98~~	Our Price: $7.95

Theater of the Mind

Artist: Ludacris
Ludacris is gearing up for a multi-tiered and mutli-faceted plan to introduce his newest release to his fans. There are plans to rollout consecutive new singles and videos leading up to the November 25th release of THEATER OF THE MIND, the most important album ever recorded by Disturbing Tha Peace CEO and DTP/Def Jam recording artist Ludacris.

The unprecedented schedule got underway last week (Oct. 14th) when the song "Undisputed," went up on iTunes, followed this week by the premiere of the video for "Undisputed," which co-stars boxing champion Floyd "Money" Mayweather. On October 20th, the second new single "One More Drink" co-starring T-Pain impacted radio formats, in advance of going up on iTunes. In between, on Oct. 23rd, Ludacris will perform on the annual syndicated BET's Hip Hop Awards '08 and on October 24th, Ludacris will perform on MTV's Veteran's concert live from Nokia Theater. The "One More Drink" video premiere will then take place on Election Day, Nov. 4th.

One week later (Nov. 11th, Veteran's Day) comes the third new single. The final element, a video podcast on Nov. 18th (details to be announced in the weeks ahead) sets the stage for the eagerly ...

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